QUALITY
RELIABLE
FLEXIBLE
SUCCESS
Offering expertise in qualitative and quantitative research. We listen to our clients’ needs so that we can provide and tailored, flexible and cost-
Quality, reliability and value for money are at the core of our philosophy.
Concept and Product testing including Product Quality Measurement (PQM) s one of our specialisms.
Product testing, Advertising research
Brand/branding, Business-
Concept Testing, Employee Research,
International,New Product Development,
Usage & Attitude, Online research
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Product optimisation including JAR Analysis
Penalty Analysis
Correlation Coefficient to identify drivers
Preference Testing including flexible test designs rather than simply round Robin or paired comparison
Total Market Mix Testing
Fior
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When we are trying to establish the optimum level of one ingredient (e.g. Sugar or Salt) then conventional Mean scores makes it difficult to identify the optimum level and the acceptability range.
The AIM range test measures acceptability at an individual consumer level. It will identify the optimum level of ingredient Z and also the range of acceptability and the “tipping point “ at which Z is too low or too high for the consumer.
For more information, complete the enquiry form
UK Company Registration No: 0333 7628
NEW PARADIGMS RESEARCH LTD
73 FERRIBY ROAD
EAST YORKSHIRE, UK
HU13 0HU
TEL: 01482 635281
EMAIL: INFO@NPRESEARCH.COM
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